We, GEMS School Management and certain of our group companies (“GEMS”, “we” or “us”), maintain the information and materials on the https://gems-sm.com/ website and ask you to take the time to read this Privacy Policy carefully. This Privacy Policy applies to visitors and users (individually, “you”) of the Site (as defined below). As educators, we take your privacy seriously and know the importance of trust. We have created this Privacy Policy so you know how we collect, use, process or store any personal information you give us.

1. What Information Do We Collect?

We may collect and process the following information from you, depending on your interactions with us:

1.1 If You Are a Prospective Parent or Enquirer

Personal details: name, title, email, phone number, nationality, address, date of birth, visa/ID details, religion (where applicable), etc.
Child-related information: name, age, educational history, academic records, special education needs, medical information, interests, immunisations, etc.
Application data: preferred curriculum, budget, location, and school; application forms; contact preferences.
Survey or feedback responses.
Technical data: IP address, browser type, device information, OS, location data, etc.

1.2 If You Are a Job Applicant

Personal details: name, contact information, date of birth, gender, nationality, visa/ID details, next of kin, dependents, etc.
Professional data: educational background, qualifications, employment history, references.
Marketing and survey responses.
Technical data as described above.

2. How Do We Collect This Information?

We collect your data through the following methods:

Forms filled out on the Site or in-person (e.g., admission, enquiry, recruitment).
Communications with us via phone, email, or other platforms.
Surveys and feedback tools.
Website usage through cookies and analytics.
Third-party platforms (e.g., reference checks or verification tools).

Lawful Bases for Processing

Depending on the context, we rely on the following lawful bases:

Legitimate interests (e.g., education delivery, communication, security).
Contractual necessity (e.g., student enrollment, employment).
Legal obligations (e.g., safeguarding, compliance).
Vital interests (e.g., emergency medical needs).
Public interest (e.g., educational responsibilities).
Consent, where required.

For special categories of data (e.g., health, religion, biometric data), additional bases apply, including public interest, legal claims, and explicit consent.

3. How Do We Use Your Information?

We use your personal data to:

Respond to admission or job enquiries.
Provide services through the Site.
Communicate with you about your application, child’s education, or services.
Improve our Site and user experience.
Send you marketing communications (where you have opted in).
Conduct internal research, reporting, or statistical analysis.
Meet legal, regulatory, and policy obligations.
Promote our schools and initiatives (with your consent).

You may withdraw consent for communications at any time by contacting:

[email protected].

4. Do We Share Your Information?

We may share your data in the following circumstances:

With other GEMS Education group companies or affiliates to provide services or streamline operations.
With third-party service providers, including admissions platforms, IT support, analytics, mailing services, and consultants.
With government, legal, or regulatory bodies,, where required by law.
In emergencies, to protect vital interests.
In connection with legal proceedings, insurance, or legal claims.

We do not sell or rent your data. Any shared data is protected by confidentiality and data protection agreements. Statistical data shared with third parties is anonymised.

5. Where Is Your Information Stored?

Your data may be stored or processed on secure servers in:

The United Arab Emirates
The European Union
Other jurisdictions where GEMS or its service providers operate

We ensure appropriate security measures and data protection safeguards are in place when transferring data across borders, in line with applicable data protection laws.

6. Your Data Rights

Depending on your jurisdiction, you may have the right to:

Access the personal data we hold about you
Request correction or deletion of your data
Object to or restrict certain processing activities
Withdraw consent at any time (where consent is the legal basis)
Lodge a complaint with a relevant data protection authority

To exercise any of these rights, contact us at: [email protected].

Contact Us

If you have any questions about this Privacy Policy or the way we use your information, you can reach out to us at: [email protected]